Even if you do everything right there will be times when you will have to face negative publicity. A negative comment can come for any reason like varying points of view, misunderstanding, someone having some grudge on you etc.
But it is very important that you remain calm.
Being human, our natural reaction to anything negative is anger. And the worst thing you can do at that point of time is react without thinking and make the situation even worse. But instead I think you should take a deep breath and ask yourself some basic questions like:
Is it true?
Was I misunderstood?
Am I being honest with myself?
You may also walk to your trusted friends to discuss the situation.
Response
Do respond to the negative comment if it is true and take it as an opportunity to rectify those mistakes. Tell the world the steps you are taking to amend this problem.
You may also respond by making a post on your blog or website addressing the situation. And make sure that you do not personally attack the other party as this can call for more negative publicity.
Also it is not necessary that you respond to everything. If you think that the best way to handle the situation is to ignore it then ignore it. If you feel the impact is not all that big then don’t fuel the fire by pleading when it’s not necessary.
If you are unable and confuse what to do and how to get rid of negative publicity then get help from online reputation experts.
If you are unable and confuse what to do and how to get rid of negative publicity then get help from online reputation experts.

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